The most common question that people ask about promoting their Webinars is “How long before the Webinar should I start sending out emails to register?”
From what I’ve found, it’s not necessary to start promoting more than 3-5 days before the date of your Webinar. Yes, if you promote it for 2 weeks straight you may have more registrants, but you’ll probably have about the same amount of people actually attend if you just start promoting 3-5 days before the Webinar.
Below is an example of what an email schedule may look like if you’re trying to maximize attendance:
- Email #1 – 3 days before Webinar
- Email #2 – 1 day before Webinar
- Email #3 – day of Webinar morning
- Email #4 – (Only send to those that registered) Reminder email 30 minutes before Webinar starts
You could always shorten this schedule if you don’t want to promote your Webinar so hard, but the schedule outlined above is what will maximize your attendance.
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